Meet Ruoyu (Roey)! A Product Designer based in New York City, who transforms complex problems into intuitive digital experiences.
With experience across healthcare, e-commerce, education, and B2B/C2C platforms, I build 0→1 products from concept to prototype. I combine research, design intuition, and data to create scalable solutions that improve usability and drive real impact.
Project Overview
Product Design for a behavioral health startup supporting patient’s pain management journey.
Design System, User Guidelines, and UI Kit for an online dog food company to enhance its website's design consistency.
UX, Mobile, & Desktop Website Redesign for an art history education organization, leveraging Eye-tracking Data to understand users’ visual attention and flow.
Mobile & Desktop navigation bar and ticketing flow Redesign for the New York Transit Museum, ensuring users' easier access and smoother purchasing flow.
UX, Data Analysis & Branding for The New School's archive and special collections department's website and Instagram account.